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The Be There For Us campaign aims to encourage men and their loved ones to recognise the symptoms of advanced prostate cancer and to have the courage to seek medical help.  Friends and family play a big part in galvanising men into taking action.  Men will often do for a loved one what they will not do for themselves.

Take part in the #bethereforus Instagram Contest and send the man in your life – be it your father, husband, partner or your brother - a message of love and support to tell them why they are important to you and how life is better with them in it.


How to Take Part

  • Simply post a photo of yourself taken with a male relative or friend on your Instagram account and tag #bethereforus

  • Add a short caption saying why your life is better with that male friend or relative in it

  • Follow and tag @bethereforus on Instagram to stay posted; and

  • Tag three friends on the entry


You can post an unlimited number of entries as long as it showcases a different photo and uses a different caption each time.


Contest Period: January 29th to March 11th, 2018

Week                    Period


Week 1          29 Jan to 04 Feb 2018

Week 2          05 Feb to 11 Feb 2018

Week 3          12 Feb to 18 Feb 2018

Week 4          19 Feb to 25 Feb 2018

Week 5          26 Feb to 04 Mar 2018

Week 6          05 Mar to 11 Mar 2018 


How It Works

Six photographs will be shortlisted each week and judged based on the following:

  • its aesthetic value;

  • how it captures the moment;

  • it’s ability to convey the emotional appeal of the “Be There For Us” Campaign theme; and

  • how the caption complements the image to bring out the “Be There For Us” Campaign theme.

We will then repost it on @betherefor us Instagram feed.  Get your friends to like your photos and stand a chance to win in the Category of photographs with the most likes.

Judges will also pick one photo each week which they think best conveys the intent of the campaign.



There are 12 prizes to be won over the six-week contest period.  Each week, two prizes will be won:

  • A S$50 shopping voucher for the shortlisted photograph with the most likes; and

  • A S$50 shopping voucher for the judges’ pick


Grand Prize

All shortlisted photographs will be considered for the Grand Prize of $1,000 cash.  The Grand Prize will go to the entry chosen by the judges that has a photo and caption that best conveys the Be There For Us Campaign theme.


All Prize winners will be announced on @bethereforus Instagram account and will be notified by Instagram tagging within 2 weeks from closure of submission.  The winners must email bethereforus@rubicon.com.sg their contact details to arrange for prize collection at the Singapore Cancer Society. 

The Grand Prize will be announced by 1 April, 2018.


S$1 Goes to Singapore Cancer Society

Your participation will help raise funds which will go towards programmes for helping prostate cancer patients for Singapore Cancer Society.

Why not participate and do a good deed at the same time!

We look forward to seeing your entry!


*Terms and Conditions Apply